I did not write this… This is taken directly from Both Sides of the Table (includes video). Here’s the summary: 1. Keep it Short – “It’s gotta be short. 30 seconds is good, 60 seconds is worse, 90 seconds is worse, people just do not want to watch long stuff.” Doh. I guess this video won’t go viral, then! Again, Jon, “I’m not just talking about video. If you want something to be shared virally on the web it has to be short.” 2. It needs to have an interpersonal, human angle – Examples he gives, “mothers & daughters, traitsRead the rest of this story…
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