It’s been a pretty wicked year for us at Advantix and I have a few “end of year” themed posts prepared to keep you readers happy over Christmas. I set out this year to launch both SignBase and AddBook, and win 2 more BusinessBrain customers. By the end of the year, I’d done all those things and more. We’ve shifted the businesses entirely to almost completely eradicate web design and stick to doing what we do best – Save people time. I’ve decided that our marketing mix is going to consist of 3 things: 1. Word of mouth, and aRead the rest of this story…

I’ve just spent the last 8 hours watching every single Gary Vaynerchuk video I could get my hands on to really understand what it was that mad bastard was going on about. The guy is absolutely fucking crackers but he makes good points every time he opens his mouth. I’m about to change how Advantix promotes itself. I’ve just done the numbers. Do you know many new customers came by advertising. Zero. Do you know how much business we’ve brought in as a percentage of our turnover from word of mouth. 100%. The numbers don’t lie. This is happening whetherRead the rest of this story…

I wrote this a while back. It’s a little PDF with 30 of the most useful tips I could share with you in a book you could read in under 5 minutes. I’m pretty sure at least one of those ideas could make you some more money by the end of the week. Enjoy Download Now

It used to be the case that you would need 25 fans in order to have your own Facebook.com/YourCompanyName URL. Now that’s not the case. Just go to www.facebook.com/username and set yours up. Thank me later.

Written Sunday 4th September I Woke up this morning with the intention of doing absolutely nothing. Good start for a Sunday. Thought to myself that I’d written 5 months worth of auto-responder content for our business automation service, it’s a crime for me not to be giving that to people who sign up to the Advantix email list. So I took a 40 page word doc of random nonsense that I wrote in Berlin and copied it into some seriously cool looking emails. Go to www.advantixgroup.com/start to see them. I listened to a webinar with some internet marketing bloke calledRead the rest of this story…

This is a complicated subject broken down into 7 key principles. We’ve not been at a point like this since Google just started it’s Pay Per Click model and people started using it back in 2002-2004. Google then “slapped” everyone and made everyone jump through hoops in order to give them money. Ultimately, we have to assume that Facebook will do the same one day, but right now they want as many advertisers as possible and as much revenue as possible. (They have to justify that £100,000,000,000 valuation somehow!). Here are 7 things I just learned from Jonathan Budd’s webinar.Read the rest of this story…

First blog, hot topic, I’m on fire already! Social Media… We were just discussing in an intense training session overlooking Brighton Marina in 23degree heat that we couldn’t work out what on earth Social Media actually meant, but I digress. I’m hoping after probably too many beers for a paid training session (Sorry Josie and Ro!) that my notes make sense, but I thought I’d share the love. Pick your sites carefully: If you’re in the service business, Bebo probably isn’t worth focussing on. Stick with what works. Your basic two are Facebook and Twitter. Who, what, where, when? AnswerRead the rest of this story…