A little story… I was in Tenerife enjoying a nice 4 week break from the day-to-day of business (yet it kept running as if I was there), and the phone rang while at dinner. It was the Police. They told me my apartment had been broken into and looked like the place had been robbed. I couldn’t help but feel relieved that my family hadn’t been butchered or something. I lost two TVs, two games consoles, two of our computers, a server and all my DVDs. While the TV’s and games consoles being stolen were annoying, they were certainly replaceable.Read the rest of this story…

Here’s a post about some of the tools I use to run Advantix. These are almost all web-based tools but some are a little random. Anyway, Lets deeeww eeeett! Customer Database: We use our own software – shock horror! We use AddBook to store info about our customers and it works just as well now as we thought it would. It’s allowed us to be much better at marketing and sell more stuff which is almost always the goal. Use AddBook, we made it free to try with no time limit. www.AddBook.co.uk Sales Process: SignBase, since we built it hasRead the rest of this story…

It’s been a pretty wicked year for us at Advantix and I have a few “end of year” themed posts prepared to keep you readers happy over Christmas. I set out this year to launch both SignBase and AddBook, and win 2 more BusinessBrain customers. By the end of the year, I’d done all those things and more. We’ve shifted the businesses entirely to almost completely eradicate web design and stick to doing what we do best – Save people time. I’ve decided that our marketing mix is going to consist of 3 things: 1. Word of mouth, and aRead the rest of this story…

Really. I’m awful. I’m designing some of the setup pages for one of our apps, SignBase and the objective is to get them through this process, extracting as much information with the minimum amount of fuss. If anything’s in the wrong place or un-natural – BYE BYE. If something doesn’t work first time – BYE BYE It has to be spot on. It’s the one part of your process you can’t have wrong. The bit where you are saying “hi” to people. This is what the page looked like when I’d finished: To me, it looked cooler having the nextRead the rest of this story…

As some of you know, we have a digital signature app called SignBase. It wasn’t always called SignBase though, it was once called ‘Docusign’. The purpose of this post is to explain the legal issues around domain names and help prevent you from making similar mistakes when choosing product names. The Story: After watching one of the Transformers movies, we were down to two names: MegaSign and OptimusSign. We’d almost gone with optimus when Sabrina found ‘DocuSign.co.uk’ was available. I wanted a .com but after 4 weeks of faffing, I didn’t care anymore and snapped it up. We built theRead the rest of this story…