Last year, we did this for the first time and it was a great move. In late December 2010 I thought about all of the products we were going to be launching, the content we wanted to get out there, the events we wanted to put on and I wrote a list of every email I wanted to send and put them in a list like this: January: 3rd: Happy New Year 12th: Blog post summary email 25th: Free PDF on Business Automation Then, the same thing for February through to December. What I did next is go through andRead the rest of this story…

How long does it take to stop reading this post, answer the phone, read your email then send a text and get back into the flow of the post again? Apart from the added stress of jumping between so many different tasks, it’s not just the time it takes to do a task. What’s often not considered is the amount of time it takes from being in the flow doing one task, stop doing that, start doing something else, then get in the flow doing the new task. I call this ‘set up time’. The way to avoid this greyRead the rest of this story…

A little story… I was in Tenerife enjoying a nice 4 week break from the day-to-day of business (yet it kept running as if I was there), and the phone rang while at dinner. It was the Police. They told me my apartment had been broken into and looked like the place had been robbed. I couldn’t help but feel relieved that my family hadn’t been butchered or something. I lost two TVs, two games consoles, two of our computers, a server and all my DVDs. While the TV’s and games consoles being stolen were annoying, they were certainly replaceable.Read the rest of this story…

1. Tighter integration We have several systems and apps, which are awesome on their own but when tied together could be 50x more powerful. We aim to spend a lot of time making our existing systems amazing 2.  Better Marketing Simply put, we haven’t needed to actually do any marketing this year. We’re always busy, and our events have always sold out. Expect more promotion of SignBase and AddBook and videos to explain how they will work in your business. 3. Events Our event series, Automate My Business is going to become our main source of generating leads and business.Read the rest of this story…

Just because you just spent £1000 on getting your terms and conditions professionally drawn up, doesn’t mean you should shout from the rooftops about it. Just because you are a Limited company doesn’t mean you should shout from the rooftops about it. Here’s what you should shout from the rooftops about: Another customer is happy because of your awesome service You launched another product A customer of yours succeeded because of your help You got investment (and what it means for your customers) Your doing something free for your customers Yes your terms and conditions are important, so is beingRead the rest of this story…

I don’t think I’ve had a meeting with a prospect or a client where I haven ‘t at some point told them to get testimonials off their customers. It seems that people are embarassed or for some reason don’t want to ask. I’m not sure if it’s through fear of coming across rude, or compliment fishing but I have some advice. F**K THAT! You do good work, scrap that – you do GREAT work. It’s your job to educate your customers on why you need testimonials. I don’t have any trouble getting them off my customers because I bang onRead the rest of this story…

I wrote this a while back. It’s a little PDF with 30 of the most useful tips I could share with you in a book you could read in under 5 minutes. I’m pretty sure at least one of those ideas could make you some more money by the end of the week. Enjoy Download Now

Here’s how to sell stuff. It’s pretty simple you might ignore it but if you do put it into place and be more transparent you will probably make more money. 1. Here’s what I’ve got 2. Here’s what it’ll do for you 3. Here’s what I want you to do next That’s all folks Ads

It used to be the case that you would need 25 fans in order to have your own Facebook.com/YourCompanyName URL. Now that’s not the case. Just go to www.facebook.com/username and set yours up. Thank me later.

Every now and then a website needs a new design. I’m sure we all agree on this but what frustrates me is when people change the design for the sake of it. I understand the thinking – It’s the same reason you change you’d move furniture around in the living room or give something a fresh coat of paint. You’ve got bored with it. I want to show you some behind the scenes as to some of the decisions we made when designing the new marketing site for the EasySite. Something New Sabrina and I agreed that we had seenRead the rest of this story…